Mountain Hardwear and Columbia Veteran Launches SMB Ad Firm

Marketing Strategist Behind Mountain Hardwear and Columbia Sportswear Campaigns Launches SMB Ad Firm

Eugene, United States – May 14, 2026 / Protean Digital LLC /

Obie Poasa, a digital marketing strategist with experience supporting paid media and ecommerce initiatives for brands including adidas US, Columbia Sportswear, and Sorel, has launched Protean Digital LLC, a performance marketing agency serving small and mid-sized businesses.

The agency provides paid search, paid social, SEO/AIO, and digital marketing strategy services for ecommerce, retail, and service-based companies seeking support in customer acquisition and online growth.

Poasa previously operated within enterprise retail marketing environments where advertising campaigns were supported by analytics, attribution modeling, and structured testing frameworks designed to evaluate campaign performance and media efficiency. Protean Digital LLC was established to bring similar operational approaches and performance measurement processes to growing businesses – offering a form of enterprise marketing for small business that is scaled to fit their operational realities.

“Many smaller businesses are looking for more structured approaches to digital advertising and campaign measurement,” said Poasa. “Our goal is to apply operational processes commonly used within larger organizations in a way that is practical for growing brands.”

As a performance marketing agency focused on SMB ROAS improvement, Protean Digital LLC said it evaluates campaigns using metrics such as return on ad spend, revenue attribution, customer acquisition performance, and conversion analysis.

The agency also incorporates AI-assisted workflows into reporting, campaign management, and content development as part of its operational model.

Protean Digital LLC currently works with ecommerce, retail, and service-based businesses that rely on digital advertising and online acquisition channels as part of their growth strategy. The agency’s approach to enterprise marketing for small business centers on applying measurement-driven processes in a way that is accessible to brands operating outside of large corporate structures.

Protean Digital LLC is headquartered in the Pacific Northwest.

About Protean Digital LLC

Protean Digital LLC (pronounced “PROH-tee-un”) is a performance marketing agency founded by Obie Poasa, a digital marketing strategist with experience supporting ecommerce and paid media initiatives for adidas US, Sorel, Mountain Hardwear, and Columbia Sportswear. Focused on SMB ROAS improvement, the agency provides paid search, paid social, SEO, and digital marketing strategy services for small and mid-sized businesses.

Learn more at Protean Digital LLC