Veteran-Owned Die Tryin Co. Launches Educational Resource for Pre-Workout Consumers

Idaho-based supplement company founded by Army combat veteran publishes free consumer education hub

BOISE, ID, May 23, 2026 — Die Tryin Co., a veteran-owned supplement company based in Boise, Idaho, has launched a free consumer education resource at dietryin.co. The company was founded in 2015 by US Army combat veteran Jon Klipstein.

The new educational hub provides general information for consumers researching pre-workout supplement products, including how to read product labels, what questions to ask before purchasing, and how the supplement industry is structured. The resource is part of Die Tryin Co.’s broader focus on consumer education and is freely accessible to the public.

Background on the Founder

Jon Klipstein, the founder and CEO of Die Tryin Co., served in the United States Army as a 13B Field Artillery specialist and completed two combat tours in Afghanistan. After leaving military service in 2013, Klipstein spent several years in business operations before founding the supplement company in 2015. He has been featured in Stars and Stripes, We Are The Mighty, and the Idaho Statesman for his work supporting veteran mental health awareness and his partnership with the nonprofit Mission 22.

“After ten years in this business, I’ve learned consumers want straight answers, not marketing fluff,” said Jon Klipstein, Founder and CEO of Die Tryin Co. “We built this resource because people deserve a clear place to learn the basics before they shop.”

A Veteran-Owned Idaho Business

Die Tryin Co. has been operating from Boise, Idaho since 2015, when Klipstein founded the company with $10,000 in starting capital. The company is part of a growing community of veteran-owned small businesses in the Treasure Valley region. The brand was previously known as UXO Supplements before rebranding to Die Tryin Co.

Beyond the company’s products, Klipstein has previously organized Memorial Day ruck challenges in the Boise area to raise awareness for veteran suicide prevention, with proceeds going to Mission 22. A 100-mile ruck event organized by Klipstein was covered by regional and national publications, including the Idaho Statesman and Stars and Stripes, in 2021.

About the Education Hub

The educational resource at dietryin.co covers general consumer topics including label reading basics, the structure of the supplement industry, common consumer questions, and a glossary of frequently used terms. The hub is written in plain language for general consumer audiences and does not provide medical advice or product recommendations. Consumers seeking specific guidance about dietary supplements should consult a qualified healthcare professional.

About Die Tryin Co.

Founded in 2015 by US Army combat veteran Jon Klipstein, Die Tryin Co. is a veteran-owned business based in Boise, Idaho. The company operates an online retail platform and produces consumer educational content. More information is available at dietryin.co.

Media Contact

Jon Klipstein

Founder and CEO, Die Tryin Co.

Email: support@dietryin.co

Phone: (208) 918-0785

Website:https://dietryin.co

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