SUGARED + BRONZED, the nation’s largest sugaring and sunless tanning brand, today announced the opening of its 50th location, marking a major milestone in the company’s journey from a $1,000 startup founded in a Santa Monica apartment to a nationally recognized beauty services brand.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260817604643/en/
SUGARED + BRONZED, the nation’s largest sugaring and sunless tanning brand, has announced the opening of its 50th location, marking a significant milestone in the company’s growth from a $1,000 startup founded in a Santa Monica apartment to a nationally recognized beauty services brand. Founded by Courtney Claghorn in 2010, SUGARED + BRONZED now operates 50 locations across 10 markets nationwide. The milestone reflects the company’s continued expansion, commitment to specialized beauty services, and investment in its people, having created employment opportunities for more than 600 women. As the brand looks ahead, it remains focused on expanding into new markets while delivering consistent, high-quality client experiences.
Founded by Courtney Claghorn, SUGARED + BRONZED began in 2010 when Courtney set out to solve a problem she experienced firsthand: finding affordable, high-quality spray tanning services. What started as Courtney airbrushing clients in her apartment during lunch breaks and after work evolved into a thriving business that has helped bring both sugaring and sunless tanning into the mainstream beauty conversation.
Founder and President Courtney Claghorn shares, “When I started spray tanning clients in my apartment, I never imagined we’d one day be celebrating our 50th store! This is a testament to our incredible team and loyal clients and we’re excited for the opportunities ahead as we continue expanding into new markets, introducing more people to our services.”
The company’s first storefront opened on Montana Avenue in Santa Monica in 2012. Through disciplined reinvestment, profitability, and a commitment to affordable luxury, Courtney grew the business to 10 locations before taking on outside investment in 2019. Today, SUGARED + BRONZED operates 50 locations across 10 markets nationwide and plans to enter at least one new market annually.
But the 50-store milestone reflects more than geographic growth. Since its founding, SUGARED + BRONZED has created employment opportunities for more than 600 women and continues to expand its team as demand for specialized services grows nationwide.
“While our 50th store is an exciting milestone, what I’m most proud of is the community we’ve built along the way. We’ve created opportunities for hundreds of women across the country and fostered a culture centered on growth, education, and exceptional client care. Our people have always been the foundation of our success, and this achievement belongs to every member of our team,” says Courtney.
The company’s growth story includes overcoming significant challenges. After reaching 10 stores and securing a growth partner in 2019, SUGARED + BRONZED faced the unprecedented disruption of the COVID-19 pandemic just months later. With locations shuttered for extended periods, the company quickly launched its e-commerce business, helping sustain operations until stores could reopen. As restrictions eased, the brand resumed expansion and has since experienced consecutive record-breaking years of growth, revenue, and new store openings.
Central to that growth has been a singular focus on two services: sugaring hair removal and custom airbrush tanning. Unlike traditional salons and spas that offer dozens of treatments, SUGARED + BRONZED was built around specialization, with all estheticians and technicians trained in-house to deliver a consistent experience at every location.
As the company looks ahead, SUGARED + BRONZED remains focused on expanding access to its services while continuing to invest in its people, clients, and communities. What began as a side hustle has become the leading brand in its category, and the next chapter is just getting started.
To celebrate the opening of its 50th store, SUGARED + BRONZED is launching a nationwide giveaway. Fifty winners will each receive a $50 SUGARED + BRONZED gift card. Additional details can be found at https://sugaredandbronzed.com/
About SUGARED + BRONZED
S+B revolutionized airbrush tanning with a proprietary solution and revived an all-natural, ancient Egyptian form of hair removal called sugaring. S+B is a one-stop shop to prepare for any vacation, wedding, red carpet event or to simply feel like your best self. We’re passionate about providing exceptional services in beautiful, upbeat, and welcoming spaces that make your appointment something to look forward to. Locations are available across California, New York, Pennsylvania, Miami, Texas, and Washington D.C, with many more salons on the horizon in addition to our online store offerings. No matter which location you visit or which products you use, you’ll always FEEL FLAWLESS®.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260817604643/en/
Media gallery
