ReachTV, the #1 travel media company at U.S. airports, today announced two proven leaders joining its executive team: Jodi Porter as Chief Revenue Officer and Larry Berger as Head of Production and Airport Experiences. The appointments mark the next step in building the leadership team behind ReachTV’s vision for the future of travel media, delivering live sports, entertainment, and original programming to travelers nationwide.
“Travel isn’t slowing down, it’s becoming one of the defining behaviors of modern life, and travelers expect more from every moment of their journey,” said Rachel Jacobson, CEO of ReachTV. “We’re reimagining the airport as a destination for premium entertainment, live sports, and immersive experiences. Jodi and Larry are proven builders who will strengthen the value we deliver to travelers, advertisers, and airport partners while advancing ReachTV’s vision for the future of the airport experience.”
Porter joins ReachTV to lead the company’s revenue strategy and enterprise sales organization. She brings nearly two decades of enterprise leadership across digital, social, and broadcast platforms, and a track record of building scaled, modern commercial engines. She joins ReachTV from TikTok, where she led Vertical Solutions for the Global Business Solutions team across Auto, Dining, Finance, Pharma, Multicultural, and Telco. Porter previously held senior leadership roles at Sincro and CDK Global, where she built and led digital advertising strategy for Automotive OEMs and Dealers.
“ReachTV has built something genuinely unique: a live, physical, brand-safe stage in front of a national audience that’s growing,” said Porter. “As more people travel and expect more from their experience, there’s an extraordinary opportunity to build partnerships that connect brands with highly valuable audiences and create meaningful business impact. I’m excited to build that engine here.”
Berger will lead ReachTV’s production and airport experiences, expanding the network’s live sports portfolio and shaping the airport-first content and activations that make ReachTV a destination for travelers and a premium platform for advertisers. With over 30 years of sports media production experience, he joins ReachTV after spending a decade at USA TODAY Sports, where he most recently served as Head of Sports Video Operations and was a sportswriter. Following a 16-year career with the NBA, Berger helped launch MSG Varsity Network, playing a pivotal role in building the network from the ground up.
“Travelers don’t want to just pass the time anymore, they want to be part of something, whether that’s a big game, a big moment, or a great story,” said Berger. “As more people travel every year, the opportunity to build new and exciting live experiences inside the airport that make travelers want to look up, not just pass through.”
About ReachTV
ReachTV is the #1 travel media company at U.S. airports, delivering live sports, entertainment, and original programming to travelers nationwide at their most attentive.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260826101259/en/
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