This Mother’s Day, BetterHelp, the world’s largest online therapy platform, is launching Motherhood With You, a new campaign featuring a three-part YouTube series exploring the real emotional experience of motherhood—alongside a month-long commitment, in partnership with organizations, teams, and influential voices, to support mothers through every phase of their motherhood journey.
Maternal mental health challenges remain widespread, with approximately 1 in 5 mothers affected—and nearly 75% going untreated¹. These challenges are closely tied to the significant and often unseen demands on women’s time—with moms spending more than 100 hours each month caregiving and running their households². Shouldering the constant, often invisible “mental load,” many mothers are left with little space for their own mental health as so much of their time is devoted to others’ well-being.
This May, BetterHelp is giving some of that time back—providing over 100,000 hours of therapy through initiatives that expand access, spark conversation, and support mothers nationwide.
- Teaming Up on the Court, Turning Assists Into Support: Building on its partnership with professional women’s basketball teams the Dallas Wings, Las Vegas Aces, and New York Liberty, BetterHelp will donate 10 hours of therapy for every assist made throughout May, with a goal of 5,000 hours—transforming on-court teamwork into real support for mothers nationwide.
- Supporting Mothers Through Trusted Community Organizations: Working with organizations like March of Dimes, the nation’s leading nonprofit fighting for the health of all moms and babies, and Baby2Baby, which provides essential items to children and families in need, BetterHelp will donate up to 125,000 hours of therapy across participating organizations nationwide, with additional organizations to be announced throughout the month.
- Partnering with Influential Mothers Across Sports and Entertainment: Throughout May, BetterHelp is teaming up with actress Becca Tobin (LadyGang) and soccer legends Abby Wambach and Julie Foudy (Welcome to the Party) to spark honest conversations about the challenges of motherhood across their podcasts, helping ensure no mother feels alone.
At the center of its commitment to supporting mothers is Motherhood With You, hosted by BetterHelp therapist and perinatal mental health specialist Sonni Williams, LPC, PMH-C. Structured across three stages—Expecting & New Moms, Moms of Kids & Teens, and Empty Nesters & Grandmothers—each episode explores the defining emotional challenges of that chapter of motherhood through real, unscripted conversations between mothers, with therapist insight and tools for support.
“Motherhood doesn’t come with a manual, but it was never meant to be done alone,” said Williams. “These conversations are about helping mothers feel seen, supported, and more confident reaching out for care when they need it.”
“At BetterHelp, we believe no mother should have to do this alone—and as a working mom of two, I know firsthand how real that need is,” said Sara Brooks, Chief Growth Officer at BetterHelp. “We’re building a modern village through content, community, and partnerships that make mental health support more accessible for mothers at every stage.”
Motherhood With You will be available on BetterHelp’s YouTube channel beginning May 10, with new episodes released weekly throughout May.
¹ Source: Maternal Mental Health Leadership Alliance (MMHLA), Maternal Mental Health Conditions and Statistics https://www.mmhla.org/articles/maternal-mental-health-conditions-and-statistics
² Source: Gender Equity Policy Institute, “Free Time and the Gender Gap,” https://thegepi.org/free-time-gender-gap/
About BetterHelp:
BetterHelp is the world’s largest online therapy platform, with a mission to make mental health care more accessible to everyone. Today, it provides professional, affordable, and tailored therapy in a convenient online format through a network of 30,000 qualified therapists globally. BetterHelp has helped millions of people worldwide take ownership of their mental health and work towards their personal goals. As the unmet need for mental health services persists, BetterHelp remains committed to expanding access to therapy globally and reducing the stigma surrounding mental health care.
About March of Dimes:
March of Dimes leads the fight for the health of all moms and babies. We support research, education, and advocacy, and provide programs and services so that every family can have the best possible start. Since 1938, we’ve built a successful legacy to support every pregnant person and every family. Visit marchofdimes.org or nacersano.org for more information. Find us on Facebook and follow us with #marchofdimes and @marchofdimes.
About Baby2Baby:
Baby2Baby is a non-profit organization that provides children in need with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children annually across all 50 states. Led by Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, the organization has distributed over half a billion items in the past 15 years to children in homeless shelters, domestic violence programs, foster care, hospitals and school districts as well as children who have lost everything in the wake of disaster. The organization’s success has been propelled forward by its industry-leading model that is redefining what it means to operate a non-profit with a seamless integration of impact, innovation, and influence, which earned them praise from TIME Magazine as one of 2023’s most influential companies and recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies List. To learn more about Baby2Baby please visit www.baby2baby.org.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260507821377/en/
Media gallery
