JACKSONVILLE, FL / ACCESS Newswire / May 21, 2026 / Priority Tire has partnered with the NASCAR Craftsman Truck Series and GT4 America Championship driver and actor Frankie Muniz to launch a nationwide tire safety awareness initiative aimed at educating drivers on the critical importance of timely tire replacement.
Muniz, 40, best known for his lead role in “Malcolm in the Middle”, has spent over a decade building a professional motorsport career. Following a strong 2023 ARCA Menards Series season and a fourth-place championship finish, Muniz successfully transitioned into the NASCAR national ranks. For the 2026 season, he drives the No. 33 Ford F-150 for Team Reaume and the No. 30 Mustang GT4 car for TechSport Racing as part of the Ford Racing driver development program.
As part of the partnership, Priority Tire will become the primary sponsor of Frankie Muniz, racing in the 2026 NASCAR Craftsman Truck Series at Charlotte Motor Speedway on May 22, 2026, and at Lime Rock Park on July 11, 2026.
“In racing, everything comes down to tires; they’re your only contact point with the track,” said Muniz. “When one fails at speed, you feel it instantly. I’ve been through that at nearly 180 miles per hour, and it’s not something you forget. That kind of moment sticks with you forever.“
Priority Tire was founded to address a common gap in driver behavior: many people know when their tires need replacing, but delay the decision until it becomes a serious safety risk. The company offers a curated selection of tires from leading manufacturers and streamlines the buying and installation process to remove barriers for everyday drivers.
“Tire safety affects every single person who drives a car,” said Dimitri Chernyak, President of Priority Tire. “We built this company to eliminate the excuses and hesitation that stand between a driver and a safe set of tires. Frankie Muniz understands exactly what’s at stake at high speeds, and he knows how to communicate that message in a way that truly reaches people.“
Muniz’s firsthand experience with extreme tire performance drew him to the partnership. He sees a clear opportunity to translate safety lessons from the racetrack to everyday highway driving safety, with direct insight into the risks that everyday drivers face when replacements are delayed.
“On the track, we obsess over tire pressure, tread depth, and wear because our lives depend on it,” Muniz added. “The truth is, the same principles apply to every family car on the road. If more drivers treated their daily tires with the same respect we do in racing, we’d prevent a lot of accidents before they happen.”
The partnership officially launches on May 20, 2026, across Priority Tire’s digital channels. Muniz will appear in video content, educational tire safety materials, and select live events throughout the 2026 NASCAR Craftsman Truck Series season.
About Priority Tire
Priority Tire is an online tire retailer headquartered in Jacksonville, Florida. Operating for more than 20 years, the company maintains multiple warehouses across the U.S. and offers tires for passenger vehicles, SUVs, light trucks, EVs, classic cars, and specialty vehicles.
CONTACT:
Anna Fodor
610-776-9433
SOURCE: Priority Tire
View the original press release on ACCESS Newswire
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