The shift reflects a broader trend in the UK supplement market, which Mintel valued at over £1.4 billion in 2025 and forecasts to continue growing through 2027. Industry analysts have noted increasing consumer scepticism around proprietary blends and headline compound dosing, with searches for terms including “elemental magnesium” and “no fillers UK” rising substantially over the past 24 months.
The distinction matters most clearly in chelated mineral supplements. Magnesium glycinate is approximately 14 percent magnesium by molecular weight — meaning a “1500mg” capsule typically contains around 210mg of elemental magnesium, the figure used by the body. The NHS reference intake for adult elemental magnesium is 270mg for women and 300mg for men. Without elemental disclosure, consumers cannot reliably compare products or verify they are reaching daily reference intakes.
Futuro Labs Magnesium Glycinate, the brand’s flagship product, delivers 1500mg compound and 300mg elemental magnesium per serving — both figures stated on the label. The 180-capsule pack provides a 60-day supply at £19.99 and is available on Amazon UK.
Tom Buckland, Founder of Futuro Labs, said the practice should be standard rather than differentiated: “Most UK supplement labels still lead with the bigger, more impressive number. A ‘1500mg’ magnesium glycinate sounds stronger than ‘210mg elemental’ — but they describe the same product. The reason most brands don’t disclose both is that the elemental number tells consumers exactly how much active mineral they’re actually getting, which makes price comparison harder for the brand. We disclose both because that’s what someone trying to hit their daily NHS reference intake actually needs to know.”
Buckland added that the same transparency principle extends across the brand’s range. “Single-ingredient formulations, no proprietary blends, no magnesium stearate or silicon dioxide as flow agents. If the manufacturing is right, you don’t need to add things to make a capsule work.”
The company manufactures all products in the UK under BRC AA accreditation — the highest BRC food safety grade — and tests products through independent third-party laboratories. The full range includes:
Marine Collagen — 1200mg hydrolysed Type 1 marine collagen with 12mg Vitamin C and 1.5mg Zinc per serving. 60-day supply at £16.99.
Lion’s Mane — 1500mg fruiting body extract with stated 50 percent polyphenol content. 120-day supply at £15.49.
Sea Moss — 2000mg raw North Atlantic Irish sea moss equivalent delivered via 15:1 extract concentration. 60 servings at £10.99.
Glutathione — 500mg reduced glutathione per serving, the dose tier matching most clinical research protocols. 30-day supply at £22.99.
All five products are available through Amazon UK and direct from futurolabs.co.uk. Detailed buyer’s guidance is published on the brand’s blog, including a comparison of UK magnesium glycinate options at futurolabs.co.uk/blog/best-magnesium-glycinate-uk-2026/ and a guide to glutathione form selection at futurolabs.co.uk/blog/glutathione-forms-compared/.
The transparency shift is also visible in the wider market. Several established UK and US brands have begun publishing elemental dose figures on updated SKUs, and editorial coverage at publications including BBC Good Food and Olive Magazine has increasingly highlighted dose-disclosure practices in product round-ups.
Buckland framed the trajectory as inevitable: “Consumers are doing the maths themselves now. They’re calculating elemental dose from compound weight on the back of supplement bottles in Boots and Holland & Barrett. Once that habit is established, brands hiding the elemental number look like they have something to hide. Disclosure is becoming a baseline expectation, not a marketing edge.”
About Futuro Labs
Futuro Labs is a UK supplement brand based in Bristol, manufacturing single-ingredient formulations under BRC AA accreditation. The company’s range covers magnesium glycinate, marine collagen, lion’s mane, sea moss and glutathione — all with full elemental dose disclosure and no proprietary blends. Futuro Labs products are available through Amazon UK and direct from the company website.
Website: futurolabs.co.uk
Amazon UK Store: amazon.co.uk/stores/FuturoLabs
Press contact: press@futurolabs.co.uk
Media Contact
Company Name: Futuro Labs
Contact Person: Tom Buckland
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Country: United Kingdom
Website: https://futurolabs.co.uk/
Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: UK Supplement Brand Futuro Labs Discloses Full Elemental Dosing Across Entire Range as Industry Transparency Standards Tighten
